XV. Promoting Your Gallery
PhotoDay provides a built-in solution for promoting your galleries to your customers via flyers. Flyers are great way to promote and get the word out about both photos and picture day itself. Flyers include useful details that will help guide your potential customers to the gallery, where they can find and purchase their photos with ease.
In order to begin creating a flyer, navigate to the Marketing section within your gallery.
You will then be brought to the Flyers section of your job, which may be empty if you have not yet created any flyers. Click on the Add New button to create a new flyer.
You will then be presented a few options depending on the type of job you've created. If you've created a Group or Public gallery, you will be guided through a two-step flyer creation process, seen below.
If you have created a Private gallery, there will be an extra step that comes before the Flyer Design - the People section. This allows you to select individuals or groups of people for whom you'd like to create flyers. For example, if you want to send the flyers in batches by teacher, you can select "Groups" and choose all of the people who have that teacher.
Once you have your people settings chosen, click the Next button.Now, you will be able to design your flyer. First, give your flyer a name so you can reference it later, if need be. Then, select the type of flyer you'd like to create.
The type of flyer you select will serve a different purpose in the promotion process.
AdvancePay Flyers let your customers know how to purchase credit to go toward their photo purchases.
Gallery Flyers includes links to your gallery, and to let your customers know what access code to text to our PhotoDay short code of 907-38.
Gallery with Offer Flyers includes an offer you have previously created to help promote your gallery. Just pick the offer you'd like, and it'll automatically be added to your flyer.
Post Picture Day Flyers serve as a gentle reminder to organizations and parents after picture day has passed that their photos are available to purchase. This can help provide a few extra sales after the initial rush! Just like the Gallery Offer Template, you can attach an offer to give your customers a little extra incentive to order.
Once you're done composing your flyer, click the "Create and Save" button at the bottom of the page.
This will bring you to the Share section of the flyer creation process. If you have created a Group or Public gallery, you will be given multiple options as to how you can share your flyer with parents and organizations.
Download your flyer(s) as a PDF file, which you can use to print and distribute yourself.
Email your flyer(s) to your contacts at an organization.
Or, view your flyer as a custom webpage via the Web URL share option. If you are creating flyers for a private gallery, only the Email option will be available to you.
If you select the Email share option, this will bring up a new window where you can fill out the recipient and subject lines, as well as any additional information you'd like to provide along with your flyer in the message box.